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Market Entry Strategies Case Study
Case Title:
Cairn Energy – What Would Cairn’s Strategy in India be?
Publication Year : 2006
Authors: Menaka Rao
Industry: Oil and gas
Region:UK
Case Code: MES0073B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Cairn Energy was an independent oil exploration and Production Company in UK. Led by its maverick Chief Executive Sir Bill Gammell, the company sold its holdings in the North Sea and focused on buying and developing oil acreages in South Asia. Cairn shot into the limelight when after a decade of drilling and exploring it hit big in Rajasthan, India in 2006. What would Cairn’s strategy in India be?
Pedagogical Objectives:
- To understand oil exploration industry in UK
- To understand oil exploration industry in South Asia
- Cairn Energy’s oil exploration strategies in India.
Keywords : Cairn Energy; Petroleum sector; Energy sector; Energy in Bangladesh; Oil in Rajasthan; Sir Bill Gammell; NELP; UK based Independent Oil Company; Sangu reserves; Rajasthan oil reserves; Market Entry Strategies Case Study; Edinburgh; Scotland based-i&P Company
Contents :
The UK Independent E&P Scénario
Sir Bill Gammell
Bangladesh: Cairn’s South Asia gateway
The Indian Exploration Scénario
Cairn in India
Cairn’s Challenges
Performance Graph of Cairn Energy in FTSE 100 & 250
Institutional Investors
Gap between consumption and production
